What the heck does social media have to in relation to SEO? At MWI, we get this a lot from current and prospective clients. Social media is a rapidly expanding channel of marketing that many companies have only just begun making use of in the last couple of years, yet it’s essential to utilize it – especially if you’re investing resources into search engine optimization. Making and managing social media accounts is crucial to support SEO efforts, even though the benefits of social media aren’t always evident. From the myriad of reasons you should think about social media as part of your online strategy There are five main advantages of it for SEO.
1) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines use online conversations in their ranking algorithms. A social engagement happens when users like, share or share tweets on a piece of content. Content that has more engagements on social media will be able to show more social signals. Search engines look at these social signals, and use it as an element of quality when evaluating content. This is a way for search engines to identify what people find most useful and also what they consider to be high-quality. A piece of content could be immediately indexed whenever it’s attracting a significant amount of engagement on social media.
2.) Link Building
It’s long gone of soliciting websites to add links to your site. Since the introduction of Google’s Panda and Penguin algorithms SEOs have to build links the old fashioned way – create high quality content that is linked-worthy. How do you get in touch with sites that would be willing to link to your content , if asking them directly is considered an “unnatural” practice for building links? Social media is the answer. Social media lets you publish your content to people who are willing to share it with others, if it is worth linking to. They will also promote your content to their friends and increase the reach of your content.
3) Content Amplification
No matter how top-quality the content you publish, it won’t get much traction until you amplify it. Marketing via email can be an effective method to increase the reach of your content , but it can only get to those on your marketing list. Social media enables you to increase the reach of your content. Once you share your content, those who follow you will share it with their following when they are satisfied with the content. Then those people will share it with their following and increase your reach. In return, you earn lots of relevant traffic such as inbound links, social signals and brand awareness These are all used by search engines to judge content quality.
content amplification lifecycle
4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your site and how much it should be trusted in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. Google refers to this as co-citation. Making these co-citations with social media can help increase the trust Google has in your site, Ссылка на искомое as well as aiding with search queries that are personalized.
5.) Social Indexing
Search engines have been indexing the social media pages for a few years now and this means that they appear in the search results pages. This lets your brand be displayed in search results that include branded searches on more than just your own website. This gets more effective. Individual tweets on Twitter were once indexed and shown in search results as well giving another opportunity for your website to be ranked in the search results. The service was temporary for a few months, until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.